Music School Enjoys E-Commerce Dreams
Progressions Music Academy in Medicine Hat wanted a website that made their lives easier. It was that simple! They wanted something that was going to help people find their Business, register online, and expand their growing music Business.
What they got was so much more than they expected!
Goals of the Client:
The team as Progressions music was looking for a little automation from their online web solution to help their growing music school in Medicine Hat! They contacted the Gorilla Digital team and we put together a marketing strategy for them that was not only going to do exactly that, but was going to take their Business to new heights!
Using our software, we had already determined what their market was most likely going to respond to and of course, we went to work.
We built their entire platform around the success of their existing platforms and advertisements. However, we did notice there was some amazing opportunity in the music lessons that thay had available to them already!
We focused on building the website for three purposes:
- Create the e-commerce solution for the most conversion effective and technologically sound way possible.
- Create the website around the keyword and traffic opportunities for success we found.
- Ensure automation most effectively while educating the clients on what they were going to receive before receiving their free meet and greets.
We created the e-commerce solution for the organization and from the first week of launch, the client began to notice their registration rate increase across all music lesson opportunities.
Further, the client managed to build out their online store categories to advertise what will be coming for their Businesses growth in conjunction with their in house store.
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