If you run a website, your goal is to get as many visitors as possible, right? 

Wrong. 

The idea that visitors equal success is an outdated way to view an online business. In reality, your goal should be to convert the highest percentage of visitors to your website as possible. A website that has 1,000 visitors but converts 500 of them is more successful than a site with 10,000 visitors and no conversions. 

Read on to learn more about conversion rate optimization services and how it can help you grow your online presence. 

What is Conversion Rate Optimization (CRO)?

CRO, in its simplest form, is the methods you use to convince a higher number of visitors on your website to take a desired action. The action that you want your visitors to take will depend on what type of website you operate. You could want people to buy your products or services. You might want visitors to sign up for an email list, or if you run an informational site that depends on advertising, you may want them to watch a video. 

Regardless of what you want visitors to do, you need to have a plan in place to push them towards that goal. This is where conversion rate optimization services come in. They can employ strategies on your website that moves customers through the sales funnel or towards your targeted action. 

Let’s look at some of the ways you can improve your conversion rate!

Targeted Content 

A lot of websites either ignore content or do it wrong, which is a shame. 

Quality content is the most important thing you can have on your website for several reasons. First, content brings visitors to your site. No matter what changes Google and other search engines make, their goal will always remain the same: to provide answers to the questions that their users ask. If you have content that meets that goal, you won’t have to worry as much about a rapid decrease in visitors. 

Second, quality content targets specific customers that want to buy what your selling. By providing them with the information they’re looking for and then giving the reader a call to action at the end, you’ll see your conversion rate improve.

A/B Testing of Landing Pages 

You should A/B test landing pages to see which one converts better. Unfortunately because of the name A/B, people think that testing two different pages is enough. 

It isn’t. 

You need to test multiple versions of the same page until you find a clear winner. If one page has a 4% conversion rate and the other tests at a 6% conversion rate, keep going. You should look for a page that provides you with a minimum 5% increase in conversions. 

The bad news is that A/B testing takes a long time, and frankly, it’s not much fun to do. You should consider hiring an expert for this so that you can focus on customer retention and recruitment. We specialize in building websites that draw in visitors and convert. 

Make Your Pages Easy To Read 

You’ve been to a website that’s difficult to navigate before, right? What was your immediate reaction? 

It’s likely that you clicked away and went somewhere else. 

If you have a high bounceback rate, it means that something about your site is turning people away. If visitors have a hard time navigating your site or finding the information they need, it doesn’t matter how flashy it is or how many amazing images you have on your page. 

First, make sure that your website and landing pages lead with the information people want to see. If you run a PPC ad where you promise someone that you can help them build a website, they don’t want a story about how you were a broke university student with a dream. They want to find out how you can help them. Don’t bury the lead. 

Second, your readers tend to scan your page first to see if you have the information they need. If you do, they’ll dig deeper. If not, they’ll click off your page and go somewhere else. When readers scan, they tend to do so in an F formation, meaning that you should present your most important information up top, left to right, and then down, left to right, then down. 

If your selling an item and run an ads campaign, your landing page should look something like this: 

Picture of item —->Highlights of benefits

Brief description –>Hook them with the first line

*Bullet

*Points

*Of

*Features

See the F? That’s how viewers will likely scan your page before they read it. Build your landing pages like that and you’ll see an increase in conversions and engagements. 

Third, you need to focus on speed. If your website doesn’t load quickly, visitors will leave without giving you a chance to convert them. Everything on your website, from images to plugins, will have an impact on your speed.

Contact us today for a free consultation on how to make your pages easier to read and more efficient. Our professional team can help you build a website that attracts and keeps visitors. 

Social Proof 

Right-click to our homepage to open it in a new tab and scroll about halfway down. You’ll notice a section called ‘Client Testimonials’. That’s called social proof, and every company with a website does it. 

The reasoning behind social proof is simple: if you see other people doing something, you’re more likely to do it too. Also, if other people like it, then it stands to reason that the service or product will meet your needs. Your business should employ the same tactic on your website. 

If you run a business, link to review pages on your website. If you’re selling a product or service through a landing page, put a snippet on the bottom with customer ratings and reviews. If you want someone to sign up for an email list, show testimonials from your users. 

Social proof helps show that other people view your product or service in a positive light, making it more likely that others will choose to do business with you. 

Professional Conversion Rate Optimization Services 

There are still other ways to improve your conversion rate. Every design choice you make, each piece of content you place on your website, and the keywords you choose will have an impact. 

Here at Gorilla Digital, we specialize in providing our Medicine Hat clients with conversion rate optimization services that will make your company more money. Call us today at 403-487-2556 or fill out this quick form for a free strategy call today!